The “Economic and Consumer Activities” theme focuses on individuals’ and households’ economic behaviors and consumption decisions in everyday life. It encompasses diverse dimensions such as consumption patterns, health and food choices, tourism and cultural participation, sustainability awareness, financial management, and the use of emerging technologies. In the context of digital transformation and global economic change, consumption behaviors not only reflect personal preferences but are also closely intertwined with social structures, values, and policy environments. By integrating domestic and international research trends with empirical survey data, this section helps users understand the evolving landscape of economic and consumer activities, and identify relevant data resources to support academic research, industry analysis, and policy development.
Consumer behavior
This topic focuses on consumption behaviors and patterns in Taiwanese society across different groups and contexts, including household and individual consumption choices. Key areas of study involve housing and electricity usage, expenditure on dining out, digital consumption such as online shopping, and fashion consumption among youth. It also examines price sensitivity, consumption inequality, and the role of socioeconomic status. Social factors like peer relationships and family background are considered in shaping consumption tendencies. This topic contributes to understanding the social stratification of consumer behavior and offers implications for market strategies and public policy.
