The “Economic and Consumer Activities” theme focuses on individuals’ and households’ economic behaviors and consumption decisions in everyday life. It encompasses diverse dimensions such as consumption patterns, health and food choices, tourism and cultural participation, sustainability awareness, financial management, and the use of emerging technologies. In the context of digital transformation and global economic change, consumption behaviors not only reflect personal preferences but are also closely intertwined with social structures, values, and policy environments. By integrating domestic and international research trends with empirical survey data, this section helps users understand the evolving landscape of economic and consumer activities, and identify relevant data resources to support academic research, industry analysis, and policy development.
Technology Adoption and AI Perception
This topic examines the development and public perception of technological innovation and artificial intelligence (AI) in Taiwan. It includes the adoption of e-commerce by manufacturing firms, transitions in business models (OEM/ODM/OBM), the application of AI in industrial and lifestyle domains (e.g., precision nutrition), and societal attitudes toward AI, including perceptions of risk and responsibility attribution. Research also explores how firms enhance innovation performance through R&D, absorptive capacity, and collaborative networks. This topic provides empirical insights into Taiwan’s digital transformation and informs technology governance and public acceptance strategies.
