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English (wide-format)
Taiwan Communication Survey
- ID of original survey
- Sequence number
- sample2 Sample type
- Birth year
- Age
- Sex
- Education (Wave1)
- Education level (Wave1)
- City live in (Wave1)
- Township live in (Wave1)
- City of household registration (Wave1)
- Township of household registration (Wave1)
- Area of household registratio (Wave1)
- b05 Do you agree that he/she is authentic? (Wave1)
- b06 How likely is it that you would comply with recommendations made by him/her?
- b07 How likely is it that you would share the content that was provided by him/h
- b08 How likely is it that you would purchase a brand that was being promoted by
- b09 Do you agree that you follow him/her because he/she is standing out? (Wave1)
- b10 Do you agree that you follow him/her because he/she is trendy? (Wave1)
- a09 How many days per week on average do you watch virtual influencers' content
- a10h How long do you watch virtual influencers' content every day? (Hour[s]) (Wa
- a10m How long do you watch virtual influencers' content every day? (Minute[s]) (
- c01 Do you agree that their presence was obvious to you? (Wave1)
- c02 Do you agree that your presence was obvious to them? (Wave1)
- c03 Do you agree that you could describe the their feelings accurately? (Wave1)
- c04 Do you agree that they could describe your feelings accurately? (Wave1)
- c05 Do you agree that their behavior was often in direct response to your behavi
- c06 Do you agree that your behavior was often in direct response to the their be
- c07 Do you agree that you have strong emotional bond with them? (Wave1)
- c08 Do you agree that you feel emotionally connected with them? (Wave1)
- c09 Do you agree that you have strong feelings of attachment towards them? (Wave
- c10m01 What have you ever done for them?(01)Like (Wave1)
- c10m02 What have you ever done for them?(02)To comment (Wave1)
- c10m03 What have you ever done for them?(03)To share them with friends or family
- c10m04 What have you ever done for them?(04)To participate in online/offline eve
- c10m88 What have you ever done for them?(88)Other (Wave1)
- c10m90 What have you ever done for them?(90)None of the above (Wave1)
- c10o88 What have you ever done for them?(88)Other (please specify) (Wave1)
- d01h In the past month, how much time per day on average do you use social media
- d01m In the past month, how much time per day on average do you use social media
- d02a When you are using social media, how often do you also...?(01)Play online g
- d02b When you are using social media, how often do you also...?(02)Use instant m
- d02c When you are using social media, how often do you also...?(03)Video call wi
- d02d When you are using social media, how often do you also...?(04)Watch videos
- d03 On the days you use social media for a long time, how often does your desire
- d04 Even though you're full, how often do you eat a food/dish you see on social
- d05 How often do the healthy foods/dishes that you see on social media arouse yo
- d06 How often do the fast food, cook-chill food, beverages, and sweets you see o
- e01 How often do you use AI chatbots while working or studying? (Wave1)
- e02m01 What do you usually ask AI chatbots to do when working or studying?(01)An
- e02m02 What do you usually ask AI chatbots to do when working or studying?(02)Gi
- e02m03 What do you usually ask AI chatbots to do when working or studying?(03)Se
- e02m04 What do you usually ask AI chatbots to do when working or studying?(04)Pr
- e02m05 What do you usually ask AI chatbots to do when working or studying?(05)Br
- e02m06 What do you usually ask AI chatbots to do when working or studying?(06)Ch
- e02m07 What do you usually ask AI chatbots to do when working or studying?(07)Su
- e02m08 What do you usually ask AI chatbots to do when working or studying?(08)Ch
- e02m09 What do you usually ask AI chatbots to do when working or studying?(09)Tr
- e02m10 What do you usually ask AI chatbots to do when working or studying?(10)Wr
- e02m11 What do you usually ask AI chatbots to do when working or studying?(11)Su
- e02m12 What do you usually ask AI chatbots to do when working or studying?(12)Pl
- e02m88 What do you usually ask AI chatbots to do when working or studying?(88)Ot
- e02o88 What do you usually ask AI chatbots to do when working or studying?(88)Ot
- f01 You would prefer to make the decision with using the intelligent decision ai
- f02 You would rely on the intelligent decision aid output when forming a decisio
- f03 Even after you've made up your mind, you are eager to consider a different o
- f04 When thinking about a problem, you consider as many different opinions on th
- f05 You do not usually consult many different opinions before forming your own v
- f06 You prefer to make your own decisions rather than rely on suggestions from A
- f07 You seeing what to do but don't want to do it. (Wave1)
- f08 You avoid more complex job, affairs or assignment. (Wave1)
- f09 You have relevant experienced with. (Wave1)
- f10 You were already knowledgeable about. (Wave1)
- g01 Overall, how satisfied are you with your life currently? (Wave1)
- g02 Overall, how satisfied are you with your family currently? (Wave1)
- g03 Overall, how satisfied are you with your interpersonal relationship currentl
- g04 Overall, how satisfied are you with your work? (Wave1)
- g05 Overall, how satisfied are you with your financial status currently? (Wave1)
- g06 Overall, how satisfied are you with your healthy status currently? (Wave1)
- g07 Overall, how satisfied are you with yourself? (Wave1)
- g08 In general, are you happy about your current life? (Wave1)
- g09 In general, do you currently feel lonely? (Wave1)
- ac2 Which of the following people has ever served as President of Taiwan? (Wave1
- ac2c Attention check of ac1. (Wave1)
- h01 Do you agree that your painful experiences and memories make it difficult fo
- h02 Do you agree that you are afraid of your feelings? (Wave1)
- h03 Do you agree that you worry about not being to control your worries and feel
- h04 Do you agree that your painful memories prevent you from having a fulfilling
- h05 Do you agree that emotions cause problems in your life? (Wave1)
- h06 Do you agree that it seems like most people are handling their lives better
- end2 End the survey with pass attention check ac2 (Wave1)
- end3 End the survey without pass attention check ac2 (Wave1)
- Weighting value by population data in 2025/04 (Wave1)
- Weighting value by DDS (2024) (Wave1)
- Education (Wave2)
- Education level (Wave2)
- City live in (Wave2)
- Township live in (Wave2)
- City of household registration (Wave2)
- Township of household registration (Wave2)
- Area of household registratio (Wave2)
- b06 How likely is it that you would comply with recommendations made by him/her?
- b07 How likely is it that you would share the content that was provided by him/h
- b08 How likely is it that you would purchase a brand that was being promoted by
- b09 Do you agree that you follow him/her because he/she is standing out? (Wave2)
- b10 Do you agree that you follow him/her because he/she is trendy? (Wave2)
- a09 How many days per week on average do you watch virtual influencers' content
- a10h How long do you watch virtual influencers' content every day? (Hour[s]) (Wa
- a10m How long do you watch virtual influencers' content every day? (Minute[s]) (
- c01 Do you agree that their presence was obvious to you? (Wave2)
- c02 Do you agree that your presence was obvious to them? (Wave2)
- c03 Do you agree that you could describe the their feelings accurately? (Wave2)
- c04 Do you agree that they could describe your feelings accurately? (Wave2)
- c05 Do you agree that their behavior was often in direct response to your behavi
- c06 Do you agree that your behavior was often in direct response to the their be
- c07 Do you agree that you have strong emotional bond with them? (Wave2)
- c08 Do you agree that you feel emotionally connected with them? (Wave2)
- c09 Do you agree that you have strong feelings of attachment towards them? (Wave
- c10m01 What have you ever done for them?(01)Like (Wave2)
- c10m02 What have you ever done for them?(02)To comment (Wave2)
- c10m03 What have you ever done for them?(03)To share them with friends or family
- c10m04 What have you ever done for them?(04)To participate in online/offline eve
- c10m88 What have you ever done for them?(88)Other (Wave2)
- c10m90 What have you ever done for them?(90)None of the above (Wave2)
- c10o88 What have you ever done for them?(88)Other (please specify) (Wave2)
- d01h In the past month, how much time per day on average do you use social media
- d01m In the past month, how much time per day on average do you use social media
- d02a When you are using social media, how often do you also...?(01)Play online g
- d02b When you are using social media, how often do you also...?(02)Use instant m
- d02c When you are using social media, how often do you also...?(03)Video call wi
- d02d When you are using social media, how often do you also...?(04)Watch videos
- d03 On the days you use social media for a long time, how often does your desire
- d04 Even though you're full, how often do you eat a food/dish you see on social
- d05 How often do the healthy foods/dishes that you see on social media arouse yo
- d06 How often do the fast food, cook-chill food, beverages, and sweets you see o
- e01 How often do you use AI chatbots while working or studying? (Wave2)
- e02m01 What do you usually ask AI chatbots to do when working or studying?(01)An
- e02m02 What do you usually ask AI chatbots to do when working or studying?(02)Gi
- e02m03 What do you usually ask AI chatbots to do when working or studying?(03)Se
- e02m04 What do you usually ask AI chatbots to do when working or studying?(04)Pr
- e02m05 What do you usually ask AI chatbots to do when working or studying?(05)Br
- e02m06 What do you usually ask AI chatbots to do when working or studying?(06)Ch
- e02m07 What do you usually ask AI chatbots to do when working or studying?(07)Su
- e02m08 What do you usually ask AI chatbots to do when working or studying?(08)Ch
- e02m09 What do you usually ask AI chatbots to do when working or studying?(09)Tr
- e02m10 What do you usually ask AI chatbots to do when working or studying?(10)Wr
- e02m11 What do you usually ask AI chatbots to do when working or studying?(11)Su
- e02m12 What do you usually ask AI chatbots to do when working or studying?(12)Pl
- e02m88 What do you usually ask AI chatbots to do when working or studying?(88)Ot
- e02o88 What do you usually ask AI chatbots to do when working or studying?(88)Ot
- f01 You would prefer to make the decision with using the intelligent decision ai
- f02 You would rely on the intelligent decision aid output when forming a decisio
- f03 Even after you've made up your mind, you are eager to consider a different o
- f04 When thinking about a problem, you consider as many different opinions on th
- f05 You do not usually consult many different opinions before forming your own v
- f06 You prefer to make your own decisions rather than rely on suggestions from A
- f07 You seeing what to do but don't want to do it. (Wave2)
- f08 You avoid more complex job, affairs or assignment. (Wave2)
- f09 You have relevant experienced with. (Wave2)
- f10 You were already knowledgeable about. (Wave2)
- g01 Overall, how satisfied are you with your life currently? (Wave2)
- g02 Overall, how satisfied are you with your family currently? (Wave2)
- g03 Overall, how satisfied are you with your interpersonal relationship currentl
- g04 Overall, how satisfied are you with your work? (Wave2)
- g05 Overall, how satisfied are you with your financial status currently? (Wave2)
- g06 Overall, how satisfied are you with your healthy status currently? (Wave2)
- g07 Overall, how satisfied are you with yourself? (Wave2)
- g08 In general, are you happy about your current life? (Wave2)
- g09 In general, do you currently feel lonely? (Wave2)
- ac4 Which of the following options contains a typo? (Wave2)
- ac4c Attention check of ac4. (Wave2)
- h01 Do you agree that your painful experiences and memories make it difficult fo
- h02 Do you agree that you are afraid of your feelings? (Wave2)
- h03 Do you agree that you worry about not being to control your worries and feel
- h04 Do you agree that your painful memories prevent you from having a fulfilling
- h05 Do you agree that emotions cause problems in your life? (Wave2)
- h06 Do you agree that it seems like most people are handling their lives better
- end2 End the survey with pass attention check ac4 (Wave 2)
- end3 End the survey without pass attention check ac4 (Wave 2)
- Weighting value by population data in 2025/07 (Wave2)
- Weighting value by DDS (2024) (Wave2)
Weighting value by DDS (2024) (Wave1)
| Samples | Average | Median | Standard Deviation |
|---|---|---|---|
| 1682 | 1 | 0.6214952704 | 1.52908706 |
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